Falken Tire Starts Social Networking

Industry News 23 April 2010

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FALKEN TIRE LAUNCHES ENTHUSIAST WEBSITES TO BETTER CONNECT WITH EXPANDING SOCIAL NETWORKING CULTURE

FONTANA, CA 鈥� Falken Tire, a leader in high performance tire technology, has launched www.wegetyougoing.com <http://www.wegetyougoing.com/> , a highly interactive social site developed to better connect with consumers. 听The new site, launched earlier this month and developed by Falken鈥檚 internal marketing department, is a continual work-in-progress, providing visitors with updates to Team Falken which competes in Formula Drift and ALMS events, as well as driver blogs, Falken Spokesmodel updates and blogs and other opportunities in which consumers can participate, such as contests.

.Additional material, including multimedia and samples of Falken advertising, can also be accessed at wegetyougoing.com.

鈥淥f particular interest to many Falken customers is our new 鈥楩alken Fanatic鈥� section, where visitors can join in, upload their own videos, images and artwork for a chance to win prizes, or simply to share their experiences and enthusiasm with others,鈥� said Andrew Hoit, Director of Marketing for Falken Tire.听

鈥淥bviously, as social networking continues to grow and plays an increasingly important role in generating leads and sales of products, we need to be on that cutting edge and expand our marketing efforts to educate as well as entertain customers on all things Falken,鈥� Hoit added.

Falken also has unveiled its new Quick Response (QR) Code, or tag, for mobile marketing applications.听 The QR Code developed by Falken鈥檚 internal marketing department is designed to specifically drive traffic to M.Falkentire.com, which will provide relevant information, from tire applications, to race results to dealer locations, to users who wish to have seamless, instant access via their smartphone or other mobile device.

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